Brand standards

Brand standards — how everything looks and reads

A brand standard is the rulebook the assistant follows whenever it writes a document or builds a deck — not just your colors, but the exact spelling of your name, the words you do and don't use, your tone, and the frame your slides sit in. Set it once and it's applied as things are written, then quietly corrected on save, so everything stays on-brand without anyone policing it.

Standard vs. theme. A theme is the look — colors, fonts, logo. A brand standard is the wider rulebook that includes the look and adds the words: how your name is spelled, preferred and banned terms, your voice, and the slide frame. Most companies just describe their brand once and let the assistant keep the standard up to date.

What a standard covers

Brand terms — the canonical spelling of names and products (e.g. Engineering11, never "engineering11"), with the wrong forms it should fix automatically.
Preferred & banned wording — words to use and words to avoid, so copy reads consistently.
Voice — a short description of your tone (e.g. plain, confident, no jargon).
The visual frame — which document theme and deck look a standard pins, so slides share one frame and block library.

Set it by describing your brand (admins)

You don't fill in a form. Describe your brand to Claude in plain words and it turns that into a structured standard and publishes it.

"Set our brand standard: our name is always 'Engineering11', never lowercase. Prefer 'customer' over 'user'. Voice is plain and confident, no jargon."

Ask to see the current standard any time — "show me our brand standard" — and ask for changes the same way you set it.

Applied as it's written — and corrected on save

Every document and deck is bound to a standard, and the assistant follows it while drafting. On top of that, brand terms are normalized automatically when a document is saved — so a stray "engineering11" becomes "Engineering11" without anyone catching it by hand. Admins can also check and bulk-fix existing content:

"Check the whole company for brand-standard violations."

"Fix the brand terms across the Marketing room — show me what would change first."

Versions — change the standard, refresh everything

Standards are versioned. Publishing a new version (patch, minor, or major) automatically sweeps existing documents bound to older versions and brings them up to date — re-applying the wording rules and re-pointing decks at the new frame. Each document records the version it was built against, and every published version is kept as an audit trail of who changed what and when.

Why a change might not show up. A document only updates in the sweep if it's bound to the standard. Hand-pasted decks and documents created before a standard existed may not be bound — re-bind a single document or a whole room to fix that (below).

More than one standard

Keep several named standards — say internal and external — and point each room or document at the right one. The default applies everywhere it isn't overridden.

"Move the Partner room to our external brand standard."

"Use the internal standard for this runbook."

Only admins publish or change a standard and re-bind rooms. Controlled documents are never silently rewritten — brand fixes there are reported for review instead. See also Brand & themes for the look, and Slide decks for deck frames.